Why should all companies in Spain be interested in hiring SEO experts?

On the internet there is much talk about SEO, Search Engine Optimization, or Search Engine Optimization. In short, it is to make the content that search engines, Google being the majority; You like it because it is clear and defines the content of the web to offer it to people who are looking for something.

There is a lot of talk about it, and it seems like everyone has a magic formula for SEO. it's not alone «good content", which is important, but the"good content» be friendly so that a search engine can index its information, and thus be able to offer it to those who search for the content that the web has

The relationship with search engines has grown a lot. It becomes the option by which many people find businesses, clubs and activities near them, or that have international shipping for the exact product or service they are looking for. Doing it should not be underestimated, because it can give a considerable boost to any business, especially small ones.

Example of why SEO matters at any type of size

Let's say a shop in Zaragoza is looking for someone to print vinyl to put on the window of the shop window. They will most likely search Google for "vinyl printing Zaragoza". They will most likely go to the first results and compare, without going too deep into the deeper pages. It is possible that the one that best suited them in terms of availability, services and prices is hidden, but they have gone to the ones that have been best positioned thanks to SEO.

Would the SEO have achieved that the vinyl printing service had been contracted to the company that best suited them? If he had appeared at the top of the search engine, very surely having been seen by the client, he would at least have been considered.

And this is a small example of the importance of SEO, to do it well and to hire Web positioning agencies in Spain. Now we explain how they work.

How an SEO positioning agency works

The first thing is to contact them, explain in detail what the website or store that you want to position better offers. It is possible that a person has made a website with all the love in the world, but he has forgotten that if he wants it to prosper, it will not come from nothing. For this, there are SEO positioning agencies, which will look at your website, draw up a roadmap and give you a seo budget.

Thus, you will be given some notions of what you have to change to be more efficient in search engines. Because very surely people look for a website like the one you have created, but they cannot find it. And they don't find you because you don't make them find you through the most used tools to find local businesses. And it is a story that is repeated from the books directories of companies of a certain color.

From the directory of color pages to SEO, what has changed?

Those of us of a certain age recognize the existence of a certain book that reached every house in the country every year. it was advertising, but it easily served the population to find local businesses. But it was quickly discovered that users simply went to the top of the list, and advertised companies tried to outdo themselves.

Have you heard of the ACME brand from the Road Runner and Coyote cartoons? It was used as a reference to those books with numerous companies competing to be the first to appear. “Acme” was one of the highest-ranking words in the alphabetical order, because they were automatically listed. You bought a big ad in the color pages, had a name that tapped into user preferences, and you got customers.

From those times to here, it has hardly changed. We continue to need the help of search engines to help find local businesses, and agencies like sortlist they are specialized in the smallest details to be much more pleasing to search engines. They are SEO experts for a reason, because people understand what it is about and its need.

How helpful can an SEO agency be?

First of all, they are going to analyze the web and its content, and they are going to bring up all the rough edges that make you not easily found. It is possible that the city in which the operations are carried out has not been used much, and therefore the local clientele does not call. It is possible that the images on the web and in Google Maps are of low quality and resolution, and you have to hire a photographer to take a series of photographs that go better and encourage the curious to go in person to that thematic cafe .

And those are some examples. Search engines also value response time, so that if the web has many images to load at once, the search engine does not see it as such an interesting web because it values ​​​​any millisecond of response because every millisecond counts for users. Many do not know this and insist on adding numerous transitions and effects thinking that it will be professional. A professional SEO agency performs these assessments and indicates the changes to be made.

They also offer constant monitoring. That suddenly elements are added that affect positioning because the search engine prioritizes other things? The company contacts you to notify you of the changes that must be made to stay in the search engine position or even raise it.

As you read, they are not people who repeat mantras over and over again. They are people specialized in getting the most out of websites so that they appear sooner and better. So that your results are the ones that are used as a reference in the search engines, and so that people call local businesses.