A kind of counterattack by AMD, who launches a program similar to the one developed by NVIDIA and called the NVIDIA GeForce Partner Program, although we will see if it has the same effect.

A while ago we were talking about how ASUS had introduced the new AREZ family of graphics cards, which will be exclusive for AMD GPUs, after signing the NVIDIA GeForce Partner Program, which has also been joined by MSI and Gigabyte. The three brands have repeatedly shown their dissatisfaction with AMD, for not sending the Vega GPUs in time, to develop custom models and send three GPU models, one even with a height difference between the HBM2 and the GPU. When they have been shot, they have chosen to park the AMD solutions (performance aside).

ASUS, for its part, will reserve the Republic of Gamers for NVIDIA and everything indicates that the MSI Gaming and Gigabyte Aorus will also be exclusive to NVIDIA, although it is not yet officially known and there is no data on what the new exclusive families of AMD. The ASUS graphics only change their name, nothing more, since the quality of the PCBs and the heatsinks will remain the same, so it is a sticker and little else.

AMD's response has been to release a counterpart system, a program similar to NVIDIA's, but less attractive. Realistically, Pascal is far above Polaris and Vega is not exactly close to Pascal, not even in price, since GPUs are sold at a very high price and underperforming than similarly priced solutions from NVIDIA. AMD's problem is not NVIDIA's GPP, AMD's problem is that it has nothing competitive in the market and lately they are more trying to get anything to make noise and little else. The RX 600 Series aim to be Vega at 12nm, because Vega at 7nm will only be for the professional segment and until the end of 2019 we will not see Navi at 7nm. Too long and in 2020 Intel enters the game or so it seems.

Radeon RX Graphics: A Gamer's Choice by Scott Herkelman

Our proud pastime of PC gaming is based on the idea of ​​freedom. Freedom to choose how to play the game, what to do and when to do it. And specifically, what to play it on. PC games have a long and proud tradition of choice. Whether you assemble and upgrade your own PCs over time, or buy pre-assembled rigs after customizing every detail online, you know your own creation is at stake based on your freedom to choose components. that you want to use. Freedom of choice is a staple of PC gamers.

In the coming weeks, you will see our partners launch new brands for an AMD Radeon product. AMD is committed to reigniting this freedom of choice when gamers choose an AMD Radeon RX graphics card. These brands will share the same values ​​of sincerity, innovation and inclusiveness that most players take seriously. The freedom to tell others in the industry that they won't be locked into choosing proprietary solutions that come bundled with "player taxes" just to enjoy the great experiences they should be entitled to. The freedom to support a brand that is actively working to advance the art and science of PC gaming while expanding its reach.

The key values ​​that brands offering AMD Radeon products will deliver are:

• A dedication to open innovation: AMD works tirelessly to promote PC gaming through close collaboration with hardware standards bodies, APIs, and game developers, making our technologies available to all to help the industry. Through our collaboration with JEDEC on memory standards such as HBM and HBM2, Microsoft on DirectX and Khronos on Vulkan, and through the GPUOpen initiative, where we provide access to a full collection of visual effects, productivity tools and other content without At any cost, we once again reactivate the industry for the benefit of the players.
• Real transparency commitment through industry standards: Through industry standards such as AMD's FreeSync technology, we provide technologies that significantly enhance the gamer experience, allowing partners to adopt them at no cost to consumers, rather than penalizing players with proprietary technology "taxes" and limiting choice of monitors.
• Real associations with real consistency: We work closely with all of our partners so that our customers have the best high-quality, high-performance gaming products and technologies available from AMD. There are no anti-player / anti-competitive policies attached.
• Expansion of the PC gaming ecosystem: We create free and open development technologies for games that enable the creation of next-generation immersive games on both PC and consoles. These efforts have led to advancements such as the adoption of AMD FreeSync in televisions for Xbox One S or X, the integration of “Vega” architecture features and technologies in Far Cry 5 without penalizing the competition, and the inclusion of innovations from AMD. open source on the Vulkan API that game developers can freely adopt.

 

We are committed to putting premium, high-performance graphics cards in the hands of as many gamers as possible and providing our partners with the support they need without anti-competitive conditions. With the support of our additional partners driving the AMD Radeon RX brand, we continue to drive the industry openly, transparently and without restrictions so that gamers have access to the best immersive technologies, APIs and experiences.

We believe that freedom of choice in PC games is not a privilege. It is a right.