Bloomberg partners with Apple, which will invest 1.000 million dollars in the production of audiovisual content for its devices, but without containing harmful content.
Just yesterday we echoed Huawei's interest in launching a platform, next year, which will allow us to watch live sports and eSports events on its terminals. Everyone wants to compete with Netflix and keep a piece of the cake and the last to get into this race is Apple, which has recently published an agreement with Bloomberg, for the investment of 1.000 million dollars in developing its own audiovisual content. These contents will basically be comedies and dramas, designed to be seen on any device in the Apple Store.
Apple is trying to keep them working on the development of original content, but that is complicated nowadays. There is a report that states that Apple wants to produce programs, which can be displayed within the company's store. What is sought is that these contents do not include nudity, foul language, any type of violence and the like. It is said that some Hollywood products would have presented several projects, including a series that would have eight chapters, which has no name, which would be produced by Alfonso Cuarón, which would have been rejected for being excessively daring content.
It seems I know that for 2019, the company would already have some series planned, which will be different from Planet of the Apps and Carpool Karaoke: The Series, which will not be introduced in Apple Music, but will go to a service that is limited to videos and documentaries that are related to music. The document highlights that Carpool Karaoke has been delayed from April to August, because it would have 'rude' content:
Days before Apple Inc. planned to celebrate the launch of its first television show last spring at a Hollywood hotel, CEO Tim Cook told his reps that the fun had to wait. The foul language and references to vaginal hygiene had to be cut in some episodes of Carpool Karaoke, a show featuring celebrities like Gwyneth Paltrow, Jessica Alba, Blake Shelton and Chelsea Handler joking around while driving through Los Angeles.
While the Carpool Karaoke delay was widely reported last April, the reasons never were. Modifications were made, additional episodes were recorded, and Apple switched assets to another show. When Carpool Karaoke launched in August, it didn't cause much of a stir. "
Source: bloomberg
