ASUS introduces AREZ brand, to be used for AMD GPUs

Officially introduced ASUS AREZ, the new brand developed by the company, which will be used for AMD graphics cards, after they sign the NVIDIE GeForce Partner Program.

Yesterday we echoed the appearance of a specific page on the ASUS website for AREZ graphics cards, of which there had already been a lot of speculation and which are exclusively for AMD graphics. Four models have been presented, the AREZ Phoenix, the AREZ Expedition, the AREZ Dual and the AREZ Strix, which will be for AMD GPUs and will remain outside the Republic of Gamers (RoG) denomination, due to the fact that the company has entered in the NVIDIA GeForce Partner Program.

Initially, these graphics cards hit the market in May, but they have not given data on prices, which should vary little compared to current models, perhaps, those with a single heatsink, receive a discount to sell better.

The new AREZ brand underscores the strong working partnership between Asus and AMD that spans decades. Gamers and enthusiasts will enjoy a combination of Asus exclusive technologies and innovations and AMD's Radeon graphics processors and software, '' the Asus statement read.

Gamers around the world are joining AMD Radeon for what the Radeon name stands for: a dedication to open innovation like our contributions to the DirectX and Vulkan API, a commitment to true transparency through industry standards like technology. Radeon FreeSync and the desire to expand the PC gaming ecosystem by allowing developers to take advantage of all graphics hardware, including AMD Radeon graphics.

We invite gamers around the world who believe in these values ​​and the exceptional gaming experience that Radeon Graphics offers to join the Red team, ”said Scott Herkelman, vice president and general manager, AMD Radeon Technologies Group.

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