Electronic Arts continues to have serious problems due to its usury in the field of loot boxes and DLC, something that has caused it to lose more than 3.000 billion dollars in the value of its shares.
The consequences of the usury of Electronic Arts continues to kick in, within Star Wars: Battlefront II, which, according to EA itself had said, all the controversy arising around micropayments would not affect the company's financial results. We do not know if this will be the case, but at the moment it is already costing him quite a bit on the stock market. This week the value of the company's shares began to fall significantly, causing a loss of $ 3.100 billion.
It is clear that this represents a clear slap on the wrist to the company and not only to EA, but to all video game developer companies. The game, with an insane amount of DLC and a system of boxes that is usury and an audience, already tired of these practices, has ended in a tsunami that is taking its toll. The United Kingdom, Hawaii, Belgium or Australia, among other countries, have come out against this system and have called it gambling and want to make it outlawed directly, something that will not only affect EA, but especially Valve and their games, which have these types of loot boxes.
These boxes are controversial, because these boxes contain a series of random objects, which may contain an aesthetic design of weapons in terms of Valve boxes or better weapons or special equipment in the case of EA. These boxes have a certain cost to open and their content is completely random. This makes many buy boxes and keys to obtain benefits and this is a definition of bet, since you put money repeatedly in order to obtain an object that is worth more money or that is useful for the game.
Apparently, last year Electronic Arts managed to raise 800 million dollars in boxes in the game Battlefield and Need For Speed. There are other models of boxes, which although they are completely random, do not have a cost for the user and an example is those of PlayerUnknown's Battlegrounds, which you buy with the points you get in the game. Whether you buy a garment, sell a garment or buy a box in the Steam Black Market, it is another story, but the game does not charge you anything to make a box and open it, you just have to play and get points.
Source: TPU