McDonald's in China launches an NFT despite being banned in the country

McDonald's China division has launched its first non-fungible token (acronym for NFT) called Big Mac Rubik's Cube. They have done so despite the Chinese government's firm stance on cryptocurrency trading throughout the country, which prohibits even providing services to people or entities in China despite being located outside the country.

The launch aims to commemorate McDonald's 31 years of existence in mainland China. But this official NFT faces the strong policies of the Chinese government and could expedite the company for this act.

McDonald's challenges China with an NFT

A report from CoinTelegraph says that McDonald's China introduced its Big Mac Rubik's Cube NFTs on October 8 and that there are 188 units of these to be presented in the form of limited gifts to lucky customers and employees. The design of the NFTs is inspired by the three-dimensional structure of the new McDonald's office headquarters in Shanghai, China, which opened on the same day.

Even though it is a promotional and giveaway item, it is still a digital asset as it goes against the Chinese government's hardline stance on crypto transactions. This NFT is built on the public blockchain Confluux and created in collaboration with digital asset creation firm Cocafe. A blog post reveals that each of the NFTs is said to be "unique, indivisible and cannot be tampered with«.

It would not be the first time that a fast food chain uses NFTs as a promotional technique. In September Burger King also launched its NFT campaign called Keep It Real Meals, which was auctioned on the NFT market, Sweet. Other brands like Budweiser and Taco Bell also joined the bandwagon earlier this year. In August, Budweiser switched its Twitter display image to a hand-drawn NFT beer rocket that it bought for 8 Ether units, about $ 26.000 at the time. They also registered an Ethereum domain name, beer.eth, for 30 Ether, which at the time cost $ 100.000. Taco Bell also entered the NFT world earlier this year when it announced the sale of taco-themed images and GIFs in an NFT marketplace, Rarible.

It is clear that all large companies want to take advantage of the promotion capabilities among technology enthusiasts offered by the market and NFT, as well as another way to earn income with their digital objects with the support that they are made officially by a brand recognized at the level. world. Although here a red line may have been crossed by going directly against the Chinese government.