One of the most popular and dominant soccer clubs today, FC Barcelona, has joined forces with a cryptocurrency project. The association seeks to create a specific token that aims to increase the engagement of Barcelona's fan base.
Según un Press release Officially, FC Barcelona, whose captain is Lionel Messi, winner of 6 prestigious FIFA Ballon d'Or awards, has partnered with Chilliz to launch a cryptocurrency. The initiative is part of the club's new commercial and digital strategy. The push is aimed at increasing fan engagement by allowing them to participate in polls and polls on the Chiliz fan voting and rewards mobile app.
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The new token will reportedly be marked as BAR. Fans of the football club will receive them as rewards for specific actions they take. At the same time, they will be able to exchange BAR tokens for exclusive products as well as unique experiences.
“We are proud to welcome Chiliz to the Barça family as a new global partner. This agreement will give us the opportunity to establish innovative marketing and partnership activations with a clear focus on the digital realm to bring the club closer to our fans around the world. ".
Josep Pont, member of the Board of FC Barcelona and head of the commercial area
BAR tokens will be available through what is called a Fan Token Offering (FTO). At the initial point of sale, each token will cost 2 EUR, and a total of 40 million tokens will be available. The sale is supposed to take place in the second quarter of 2020. However, to buy BAR tokens, fans would first have to buy CHZ, which is the digital currency of Socios, Chiliz's mobile app.
In any case, the initiative demonstrates another exciting use of cryptocurrencies. By leveraging digital assets to reward fans, football clubs can not only increase their engagement but also receive proper feedback from them on various matters.
