HardwareNews

NVIDIA GeForce Partner Program charged with attempted monopoly and unfair competition

They accuse NVIDIA of having developed the GeForce Partner Program (GPP), so that the company's graphic cards have preference for brands and manufacturers, with respect to the competition.

The graphics card market is in a rather complicated situation, both in terms of stock and prices, which currently benefits NVIDIA, as it's the company injecting the most stock into the market, despite constant supply problems. The company is so successful that it has repeatedly delayed the launch of graphics cards by its competitors. Now, it has just been revealed that NVIDIA may be developing a monopoly system in the market, based on an incentive program, as reported by HardOCP.

GeForce Partner Program (GPP), offers a series of solutions, apparently anti-competitive and that would be monopolistic, with the idea of ​​obtaining total control of the market directly and thus achieving a great influence on the choice of consumers, betting on graphics of NVIDIA before those of its competitor. Kyle Bennet, Editor-in-Chief of HardOCP explains that a few weeks ago he contacted AMD, as well as other outlets, about the program released by NVIDIA.

Bennet has spoken with seven other companies that work with NVIDIA, including several assemblers and other companies in the sector, such as Dell, HP and Lenovo. All of these companies end up with pretty harsh statements about this program: they indicate that the GPP has conditions and requirements that may be illegal. They also emphasize that this program wants to influence consumer decisions. They have even declared that this program could end up causing companies to end up breaking relations with NVIDIA's competitors, such as AMD and Intel.

According to the data, this incentive program works like this: if you are an assembler and work only with NVIDIA, you will get benefits, such as preferential access to new hardware, the possibility of offering packs with games, you will have direct contact with the company's engineers, special discounts , more publish on social networks, etc.

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Robert Sole

Director of Contents and Writing of this same website, technician in renewable energy generation systems and low voltage electrical technician. I work in front of a PC, in my free time I am in front of a PC and when I leave the house I am glued to the screen of my smartphone. Every morning when I wake up I walk across the Stargate to make some coffee and start watching YouTube videos. I once saw a dragon ... or was it a Dragonite?

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