It seems that the three most important Taiwanese manufacturers in the hardware market, such as ASUS, MSI and Gigabyte, would be considering creating specific brands for AMD products, due to the NVIDIA GeForce Program Partner.
In recent weeks, a lot of buzz has been generated regarding the NVIDIA GeForce Program Partner (GPP), which has been developed to consolidate the company's position in the market, offering significant incentives to manufacturers who enter this program. The three main Taiwanese companies in the computer components market, such as ASUS, Gigabyte and MSI, must now find a way to continue as before, offering products from AMD and NVIDIA and for this they would be thinking of adopting new strategies, according to sources of the industry.
DigiTimes highlights that the NVIDIA me program seeks to bridge the gap that will exist between the major graphics card manufacturers and the company. GPP partners would be required to use NVIDIA products on all gaming devices before they benefit from this program's incentives, including free advertising, early access to the latest company solutions, and work more closely with the engineers of the world's largest GPU manufacturer to bring gamers new technology before anyone else.
The measure should not have the slightest impact on the manufacturers of solutions in the Chinese market, where Colorful and Zotac stand out, as they do not use NVIDIA GPUs in their solutions. Right now ASUS, Gigabyte and MSI are facing an important dilemma in terms of development and distribution of new graphics for gaming, because they also work with AMD.
An industry source, they would have told DigiTimes that the three Taiwanese companies would be adjusting their development plans for new products and even that they would be thinking of launching new brands only for AMD GPUs.
Joseph Hsu, President of MSI, has not referred to GPP, but has highlighted that the graphics card market continues to expand solidly in cryptocurrency mining and gaming. Hsu awaits the early arrival of a new NVIDIA graphics architecture, being optimistic about the distribution of graphics solutions for this year 2018.
On the other hand, gamers have nothing to fear, as ASRock has just entered the market for graphics cards with AMD GPUs. Although it was thought that its graphics would be exclusive for the gaming market, images of the manufacturer known for its excellent motherboards, highlighted solutions expressly intended for cryptocurrency mining. Furthermore, it has been ensured that there will be a sufficient supply of graphics.
