Spotify also wants to be the king of podcasts, and has waited for Apple to announce its plans. They will allow premium podcasts, and will not charge for what is generated until after two years.
Almost immediately after Apple's announcement of a paid podcast subscription platform last week, rumors began circulating that Spotify would announce details about its own service and today it announced a paid subscription platform that allows podcasters to charge for content. exclusive. The big difference between this and what Apple has proposed is that Spotify will not accept a portion of the benefits for the first two years, except for the monetary transaction fees when subscribing. And when you apply, you will only demand five percent of the income generated, so no podcaster will have to pay that they have not already earned.
Spotify and Apple in the podcast war
Spotify is best known as the music service that has almost every song in existence and recommends new artists, but it's slowly entering the world of podcasts. Several months ago, it discovered how profitable it was to have a renowned podcast like Joe Rogan 's , and now it wants to cultivate its own pool of podcasts.
Spotify's plan for paid podcasts will be made through Anchor, the podcast production platform that you purchased in 2019. Creators can designate specific episodes as subscriber-only before posting to Spotify and other platforms. For creators hosting podcasts elsewhere, the company says it is working on technology that would allow existing listeners to use that login information to stream subscriber-only items on Spotify.
Paid content will be “searchable and discoverable” like any regular episode, and episodes that require a subscription will still appear in a show’s feed but will be labeled with a lock icon on the play button. Notably, listeners won’t be able to subscribe to a premium podcast directly in the Spotify app, meaning Spotify won’t have to pay Apple a cut of in-app purchases.
Source: Engadget
