EA declares that FIFA lootboxes are not like casinos
FIFA allows you to use money to try to get players in the Ultimate Team mode that raises complaints of using predatory techniques. They consider that it does not enter the same field as a casino.
FIFA and its Ultimate Team mode, filled with loot boxes, predatory techniques, and the use of randomness to encourage players to constantly spend money, have led to cases of people developing a dependency and addiction to these elements, ultimately overusing their credit cards, often children who take their parents' cards without permission.
They are not casinos because you cannot make money with them
FIFA lootboxes have been investigated and charged for years to see if they fall into the same field as online casinos where it is possible to bet money. But it is this last detail that has made that lootboxes are not considered casinos and must be regularized.
The fact that there are no official tools by Electronic Arts to get money with it is what has caused the investigation not to recognize FIFA as a gambling or casino game. But that does not mean that there are third-party tools that allow you to link to your game account and convert your FIFA Points into real money, and in that case it would be considered a casino.
As the prize alone has no monetary value nor is it money, it will not need to be regulated and for now UK law cannot do anything. They consider that the law may change in the future so that FIFA lootboxes and other games are regulated as a casino by using real money to get random virtual goods. But we already know what companies like Electronic Arts are like, who will do their best to find alternatives to a form of monetization that costs them billions of dollars a year.
Source: BBC