Google is more than tired of invasive ads and preloaded audio and will implement a blocking system for these ads, leaving ads that meet its standards.

Users are already quite tired of the heavy and tiresome ads that jump when you least expect it and some are very tiresome and difficult to close. Google understands us and is preparing an important novelty in the next update of Google Chrome, which will eliminate at least some of those tiresome and heavy ads. Google allows ads because it sees them as a useful tool for advertisers and that allows people who have a website to earn a little money through AdSense, but there are ads that bring them to them.

Google has very clear criteria regarding ads, but there is always someone smart who wants to go through these Google criteria a bit for the lining, creating videos with proactive audio or the typical invasive pop-up that are so difficult to close. Ads that jump out and trick users into installing software that are invasive and general vulnerabilities have also become fashionable, allowing third parties to take control or steal private information. Users today have a great solution with Ad-Blocker, which blocks all these invasive publications.

All this is known to Google, who has tired of this issue and will add its own blocking system in Chrome, which will not eliminate all these pop-ups, but will significantly reduce the appearance of these, especially the invasive ones. Google will block those ads that do not meet certain requirements, which will prevent users from installing total blockers, loading those that occupy the entire screen and are complex to activate, those with proactive audio and others.

This function is mainly focused on users of mobile terminals, although it can be extended to the desktop browser, which allows an improvement in navigation, the consumption of mobile data is reduced and the pages will load more quickly and efficiently. Many ask to end advertising, but that will not happen, since some websites would have to close when they do not receive income and those that remain standing would be forced to establish a micro-payment system to remain alive and operational.

No specific arrival date has been given, but according to the Wall Street Journal, this implementation within Chrome will arrive in a few weeks. It is not clear if it will be an active function natively or it should be activated, yes, it will affect a part of the ads, the most annoying, the rest, as long as they meet Google's requirements, will continue to be seen.