Activision Blizzard has entered no less than 4.000 million dollars or 57% of the income, only with the micropayments integrated into their games and with the different DLCs.

Selling video games does not make money nowadays. The market price of video games no longer covers development costs and other costs, so most games implement micro-payments, which are what really make money. According to the financial results of Activision Blizzard of 2017, the company has been covered based on microtransactions or micropayments. Specifically, the company is the one that has integrated the most money through these small payments, getting no less than 4.000 million dollars, only with these small transactions integrated into its games.

Microtransactions are currently in the eye of the hurricane, as are loot-boxes, two of the most controversial points in current games, along with DLC. Although this could be something beneficial for users, apparently, it really is beneficial for developers of video games. Activision has received no less than 7.020 million dollars, of which 57% corresponds directly to micropayments within their titles and specifically 80% has its origin in the digital sector, where DLC, microtransactions, cashiers are included. loot and other small payments.

Activision has also offered the data that it has 55 million active users per month, which represents an increase of 12%, compared to the data of the previous year, something that is due, above all, to the launch of Call of Duty : WWII and Destiny 2. Blizzard on the other hand, has 40 million active users and registers a reduction in users compared to the previous year. It is clear that selling the games no longer makes money, the money is in the payments integrated into the games, either to buy equipment or to acquire different expansions.

Source: TT