There's been a lot of talk lately about AMD's Big Navi graphics cards . This graphics card is reportedly aimed at the high-end market and is expected to compete with NVIDIA's high-end RTX Turing cards. The company has emphasized its goal of competing at 4K resolutions. Mithun Chandrasekhar, Head of Product Management for AMD Radeon, spoke with PCGamesN about this upcoming graphics card.
As highlighted by Chandrasekhar, this graphic would be "similar to Ryzen". It does not mean that it is a solution based on several DIE or similar, it speaks of performance / price. AMD Ryzen processors offer an excellent quality / price ratio and AMD wants to replicate it in graphics. It should be noted that this year NVIDIA will launch the Ampere graphics.
[amazon box="B07W62YP4G"]AMD says Big Navi will be "Ryzen-like"
For AMD to launch an RDNA graphics card that rivals NVIDIA's high-end graphics card, this is undoubtedly great news. We have seen how the RX 5600 has caused AMD to downgrade the RTX 2060 Founders Edition. The counterweight that AMD exerts in the market is the regulation of prices and making the graphics somewhat more affordable.
With the Radeon RX 5000 series we are essentially covering 90 and slightly more of all PC gamers today.
And that's why there is no 4K right now, because the vast majority of them are playing at 2K / 1440p and Full HD / 1080p resolutions.
That doesn't mean a 4K-capable GPU isn't coming, it's coming, but here and now we want to focus on the vast majority of gamers.
All of us need a thriving Radeon GPU ecosystem. So are we going to go after 4K, and are we going to alter the 4K market in a similar way? Absolutely, you can count on that. But that's all I can say right now.
Mithun Chandrasekhar, Head of Product Management, AMD Radeon
There are many comments about the Nvidia 3000 series and how powerful it really is (totally true).
Regardless of the superior features and the low price there were a couple of views to this release:
1- That Nvidia took a turn from an elitist model similar to Apple with good quality and high price, the reason for a very high added value, to one more of mass production with a narrower margin to monopolize the entire market.
2- That they actually had access to AMD test data with indications of BIG NAVI's performance, which forced Nvidia to move ahead months in advance and at a price never seen before by the company.
It is that after fighting head-to-head with Intel to create Ryzen, the AMD people were turning all the effort into the GPUs (as Lisa Su announced years ago) and it is now with RNDA2 where they get a product that bridges gaps or matches technology and standing up to an even more powerful RNDA3.
I see AMD very calm, seeming that it is more attentive to the result of Series X where the potential of RNDA2 would be tested and that it would not be the most powerful GPU, but a mid-range, medium / high one.