ASUS raises the price of motherboards and graphics in the United States

The price of ASUS graphics cards and motherboards will become quite expensive due to the lack of components and increase in the price of exports

Robert Sole 5 January 2021

0 1.119 1 minute of reading

This year buying hardware will be very difficult due to the lack of stock and the cost of hardware in general. NVIDIA has already repeatedly indicated difficulties in sourcing substrates and different components. Now ASUS announces an immediate price increase for its graphics cards and motherboards, although for now, only in the United States.

It is not a matter of NVIDIA or ASUS, it seems that it will be the trend for this year. The reason is that many factories have had to close for weeks or months due to the pandemic. Due to this closure, there is not enough stock to satisfy all the demand. Foxconn, for example, was closed for almost a month due to understaffing due to the pandemic.

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ASUS raises the price of its motherboards and graphics due to lack of stock

The company reports that this price increase is due to the higher cost of components, operations and logistics. From ASUS they highlight that they are actively working to make the price rise as low as possible. Although they work hard to solve the problem, the reality is that we will see more expensive hardware.

One of the problems is that the export of containers from China has gone from 2.500 dollars to 8.000 dollars. All due to the COVID crisis.

We can take the ASUS RoG Strix Radeon RX 6800 XT, a liquid-cooled model, as an example . It has gone from $899.99 to $1079.99, which is a 20% price increase.

The prices of some ASUS motherboards and graphics in the United States will be: