Today Intel has released the new series of results derived from its user surveys and market studies. They usually do it to show how the adoption of computers in the home market is progressing so that we can see how the trends in personal computers change.
According to data and analysts from Intel Spain, the PC has already established itself as a staple product in Spanish homes, whether for studies or jobs. This is indifferent to social class and age, since everyone needs a PC to carry out telematic actions, be they work, educational, or leisure. They have seen this trend since last year when we had a pandemic year and everyone needed personal computers and not just family ones.
Spanish consumers are more demanding with their PCs and laptops
The gaming PC segment has risen 25% this year, and premium-end PCs have risen 15% - This data, according to Intel Spain, shows that the most basic PCs are no longer enough for a part of the users. It is also due to the fact that it is already normal for there to be more than one computer per household, which has practically doubled compared to before 2020.
The profiles of buyers in Spain have changed. Those of the entry-level (computers and laptops under 399 euros) are much more dissatisfied with their purchase. The volume sector (laptops and PCs with prices between 400 and 799 euros) are the most common, and many use them for work. The performance teams (from 800 to 999 euros), have more online buyers. Finally, the premiums of more than 1.000 euros are much more popular among students, who want a PC that is worth them for studies and online classes in addition to playing.
2 out of 5 people who buy a new computer are under 35 years old. The average age has been reduced by 5 years compared to last year. Impulse buying has decreased (the one they consider making a decision over three or four days), while more considered purchases have increased, indicating that more and more users are more demanding and compare models according to their needs. They have also noticed that social networks have more and more impacts on the purchase of a laptop.
Today, they say that 89% of households have a PC, but 42,5% want to change it because they no longer have a battery, have a bad connection and are not up to the workloads they need. Laptops are the most popular option, and the size of the screen is often dictated by the purchase.
Intel Tackles Supply Crisis
In a question about when they expect the crisis and shortage of components to begin to end, they responded that they do not know when they will be able to give an answer. Among other factors, they hope that a European law will be published that will allow them to make announcements of their factories in Europe so as not to depend on factories in Southeast Asia. They do not believe that CPUs are limited in supply, but they do believe that OEMs may have limited stock due to a shortage of other components.
