According to anonymous sources, Intel would have decided to lower the prices of its 12th generation of Core «Alder Lake» processors. The Taiwanese publication DigiTimes claims that Intel will cut the price of Alder Lake CPUs by up to 20% for your PC partners.
They claim that this price cut will be aimed at encouraging orders and increasing demand, and points out that it will affect both desktop and laptop CPUs. In high-end products, the cuts could mean a price reduction of up to US$130 per unit.
Intel wants to sell more Alder Lake and that's why it would lower the price
Faced with a series of events that has ended in bad sales data, cuts and layoffs; would have decided at Intel that part of the answer is make Alder Lake processors more affordableIntel is reportedly holding unusually high inventories, with the increase particularly sharp in Q2022 20. Its customers are believed to be drawing down their inventories to historically low levels. Intel management must think that XNUMX% cheaper Alder Lake will help clear out stocks of older chips, but DigiTimes claims that companies that bought stock before the new year are now “furious” at the price change.
In addition to upsetting partners, Intel's policy raises other problems. For example, in a market where demand is already low, prices may need to fall more sharply to inspire a revival. That is to say, a CPU is not something that is an easy or temporary change, since a change for a user implies a new motherboard, perhaps new RAM and the subsequent assembly. Also, if users opt for Alder Lake, they may not opt for a Raptor Lake.
According to DigiTimes calculations, some high-end CPUs could suffer a cut of up to 130 dollars in its price. They don't have to match better consumer prices though. They imply that these cuts are for Intel system manufacturing partners such as Acer, Asus, Dell, HP, Lenovo, and MSI; not to sell the CPU to consumers.
Source: Tom's Hardware
