There are already two brands that have said NO to NVIDIA's GPP, these would be HP and Dell, which are reluctant and believe that it could harm them, at some point, at a legal level.

There is much talk about the new NVIDIA partner program, also known as GPP, which has been adopted by MSI, ASUS and Gigabyte, in principle, because of the advantageous conditions and because they are tired of the unfortunate way of working of AMD. Some big manufacturers of OEM equipment (of those expensive ones that they sell in department stores, that with that money, you would buy a beast of gaming equipment), such as HP and Dell, have no intention of entering the program.

Such a program, supposedly, would incentivize brands to use their top-of-the-range gaming families, only on NVIDIA products. Many blame this as an aggressive campaign against AMD, to remove it from the market, although seeing the latest movements of AMD, saying that Vega in 7nm is not for the gaming market and that the next graphics will be Navi in ​​7nm, for the second half of 2019, it is not that NVIDIA has to do much to remove AMD from the market, they are already taking care of themselves.

The conditions of the program, supposedly, receive GPUs before other brands, engineering help for custom models, launch of custom models before other brands, discount programs for sale to the public, bundles with games promoted on social networks and marketing support .

Kyle Bennett, head of HardOCP , allegedly leaked several excerpts from a document about this NVIDIA program, highlighting its anti-competitive and, fundamentally, illegal nature, which would influence the end consumer. Naturally, NVIDIA has denied all these accusations, which are quite audacious, based on two snippets of a document that amount to just nine words taken completely out of context.

HP and Dell are known to be the only brands that have passed NVIDIA GPP, as these brands fear that this program is unethical and not legal, so it adds fuel to the fire. We add to this that Intel could take legal action against NVIDIA, to protect its Kaby Lake-G processors, which carry AMD Vega GPUs.

If this wasn't exciting enough, the folks at Wccftech have jumped on the bandwagon of controversial polls, asking users on their website to vote on whether or not to boycott NVIDIA. This controversy, based on hearsay, is becoming quite absurd. NVIDIA has no competition in the high-end market, and if the competition for the GTX 1070/1070Ti/1080 is AMD's Vega 64, well, that's not really competition either, because Vega cards are expensive, consume a ton of power, and run very hot.