Apple launched the "I'm a Mac" campaign years ago, and now Intel is resurrecting it to take on Apple's MacBooks. It is using the same actor for a campaign in favor of Intel-powered laptops.
If you're older, you might remember Apple's "I'm A Mac" campaign, which features two humans on a white background explaining the differences between a regular PC and a Mac. It's a campaign that's still remembered for going head-to-head with the competition to show off capabilities. Almost twenty years after that campaign, Intel has decided to build on it to show off the capabilities of its processors.
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"I'm an Intel" vs. "I'm a Mac"
Under the campaign "Justin Gets Real", Intel has rescued the actor J, who once represented Macs in the "I'm a Mac" campaign to talk about the benefits of an Intel laptop over an Apple Macbook. Intel doesn't exactly replicate the campaign that Apple ran for years in the 2000s, but its intentions are clear.
Among the campaign announcements that have been made are to show the tactile capabilities of the Asus Zenbook, the flexibility of the Lenovo Yoga 9i to become a tablet, the ability of the MSI Gaming Stealth 15M to be a leading gaming notebook or that the Dell XPS 13 allows you to connect up to 3 additional monitors compared to the MacBook only allows one. And then there is the wide variety of laptop options versus the two gray MacBooks. Of course, this is what the campaign that Intel has launched on its YouTube channel says.
Intel's campaign at least serves to demonstrate the new capabilities of laptops powered by their processors. Each one of them has particular benefits to adapt to according to what type of consumer.
Source: Arstechnica
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