Internet

YouTube's crusade against adblockers would be violating European privacy laws

It is very likely that if you use YouTube for any reason, you have seen messages about how they do not allow adblocks, and if so, you have looked for ways to avoid the anti-adblocker. Whether you already have a solution or not, they may have to let you use adblock again, because they could be violating privacy laws.

Alexander Hanff filed a complaint with the Irish Data Protection Commission in October. He believes that YouTube's ad blocker detection system constitutes a violation of privacy and would be illegal under EU law. It claims that AdBlock detection scripts are spyware and would not be allowed to be deployed without consent.

Youtube's attack on adblocks would violate EU rules

YouTube has intensified its efforts against adblock, and they have reportedly prevented many more users with ad blockers enabled from watching videos on the platform. It gave them the option to subscribe to YouTube Premium, the tier that would allow them to watch YouTube without ads.

Learn to teach the Youtube algorithm

Aside from users, privacy advocates didn't like it. Wired revealed that people are installing and uninstalling ad blockers at a record rate, because they are looking for an ad blocker that is not affected by YouTube restrictions. YouTube maintains that ad blockers are against the platform's terms of service and prevent creators from earning revenue from ads. Of course, with ad blockers, A wave of ads integrated into the videos has come out, because we all know those hair trimmers, that mobile game, hair growth solutions and more that different channels sell us with their referral codes.

YouTube logo modified to have a sad face.

The European Commission confirmed that scripts used to detect ad blockers also fall within the scope of Article 5.3 of the Privacy and Electronic Communications Directive. This standard requires websites to request user consent before storing or accessing information on a user's device. It would apply to websites storing scripts on users' terminal computers to detect whether they have installed or used ad blockers.

Hanff's recent complaint to the European Commission asks the DPC to take action against YouTube and prevent them from using adblocker detection tools. He states that the right to privacy is violated of the Universal Declaration of Human Rights and other conventions.

Show more

Benjamin Rosa

Madrileño whose publishing career began in 2009. I love investigating curiosities that I later bring to you, readers, in articles. I studied photography, a skill that I use to create humorous photomontages.

Related publications

Leave your comment

Your email address will not be published. Required fields are marked with *

Button back to top
Close

Ad blocker detected

This site is financed through the use of advertising, we always ensure that it is not too intrusive for the reader and we prioritize the reader's experience on the web. But if you block ads, some of our funding will be reduced.