AliExpress prepares the opening this Sunday of its first store in Europe, with the collaboration of brands such as Xiaomi, Samsung, Cecotec and quality Chinese brands such as Anker and Tronsmart.
AliExpress wants to further expand its billing capacity, with which it is strongly committed to its first physical store, which will be located in Arroyomolinos, in the intu Xanadú shopping center, in Arroyomolinos, Madrid. A store of more than 700 square meters that brings together the most purchased products in the marketplace and has great support from the world of technology.
The presentation was attended by representatives from all areas, with the Mayor of Arroyomolinos, Ana Millán, as well as the General Director of Spain and Portugal, William Wang, among others. The large surface area denotes that they have sought to offer a space where they can buy popular products on the web within AliEpress Plaza, a section where web buyers can buy from Spanish sellers with all the guarantees for the consumer that it entails, apart from shipping in one to three days.
The largest online store in the world comes to Arroyomolinos
It contains more than 1000 different products from 60 brands, and although it is the most predominant technology, we find small appliances and pet supplies. One of the areas to highlight is the trend area, done monthly items for sale will be changed following the best-selling items with the ones that are more likely to be a trend, so that those who live nearby will have a reason to stop by from time to time. in time.
On the other hand, we have collaborations with brands, where each brand will put its own employees and products in a common environment and then we will have an experience area where we can test a drone or check how a robot vacuum cleaner works in order to assess if it works, something that It is not so much in the most common stores. Finally there is a small showroom area with which they hope that manufacturers will have a fixed site to be able to hold events with consumers on a fixed basis.
One way they have to approach that it is an extension of the store is with a section called AliExpress Plaza Xanadú, which will contain on the web the same products and discounts that are in the physical store. For example there will be a series of discount coupons this Sunday both on the web and in person, such as the offers they usually do for singles day,
To finish the presentation, they assured that they intend to open more AliExpress stores in cities such as Madrid and Barcelona, but that Arroyomolinos is an important step since it has a population with high purchasing power and they are seriously betting on it.
The AliExpress Plaza store in Xanadu
From our point of view, it has enough points to make it worth betting on it. The idea of the same prices in the store and on the web is very grateful since it does not discriminate against those who buy in physical or online, and that of having the same products and promotions in both implements it well. The biggest drawback that we see is that it is in Arroyomolinos, which is not that it has the best public transport from the city of Madrid, but with the plans to open more in other cities, it is to be expected that it will be a more than notable expansion although it will take a while in opening new stores.
It is also a great place to discover other brands, such as the Spanish Cecotec, which has many products for the home and is gradually expanding into retail, or Anker, which I have been keeping pace with for years due to its popularity in United States and I have finally been able to see the products first hand. The prices are for Spanish commerce, so they are a little more expensive than buying from a third party via AliExpress, but you have the advantage of having a Spanish guarantee and you can go to the physical store for after-sales service even if you buy it on the web.
They will start in a big way, with an event this Sunday 25 in which there will be hundreds of gifts such as mobiles, scooters and more technological products. We hope they do well and that more stores like this can be seen in the future so that the experience reaches more people.
