For those who don't know, TikTok works in such a way that, using cookies and tracking user behavior in various fields, create a feed of suggested content using recommendation algorithms based on user preferences. And this is a very simplistic explanation of the TikTok recommendation algorithm. Said use has been highly criticized for privacy reasons, which has reached a point where the European Union has had to come out to make them create an algorithm that is not invasive with the recommendations, and that it is the user who indicates the data that he wants to give.
European TikTok users they will be able to deactivate the personalized algorithm of the channels «For you" Y "Live"But they don't do it out of love, but rather to comply with the European Union's Digital Services Act.
A less invasive feed is coming for European TikTok users
According to TikTok, disabling this feature will show users “popular videos both from where they live and from around the world» instead of content based on their personal interests. The rules of the UE that demand that allow users to opt out of receiving personalized content, which typically rely on tracking and profiling user activity. To comply with this regulation, TikTok's search function will also display popular content in the user's region, and videos from the "Following" Y "Friends» will be displayed in chronological order when a non-custom view is selected.
European users between the ages of 13 and 17 will automatically stop receiving personalized ads based on their online activities, instead of having to opt out of receiving them. Basically, because making this type of advertisement is totally prohibited without express consent.
TikTok has not provided a release date for any of these changes. Its goal is to meet the required obligations before the August 28 deadline set by the DSA. From that day on, we will be able to have a TikTok experience in which, due to the ads, it does not appear that they are spying on us, even if it is something that may seem to be done with a little bit of data.
Source: The Verge
