Online sales during Black Friday would have fallen slightly this year. This marks the first time that spending on the global sale day has been lower than the previous year, according to a report on holiday shopping by Adobe Analytics.
The report claims that online shoppers would have spent a total of $8.900 billion this year, down slightly from the $9.000 billion spent in 2020. It's not a notable percentage spend, but it could be an indicator of a possible tendency to buy less, or that this year has simply been less powerful due to many factors.
A Black Friday somewhat less Black than the previous year
Adobe suggests that the downward trend it could have been caused by an early spike in spending, as some stores started sales and promotions in the month of October. This would have meant that although they have bought offers, they have not been during the traditional time of Black Friday that already extends to the entire week of Thanksgiving in the United States.
Vivek Pandya, principal analyst at Adobe Digital Insights; he thinks shoppers are being strategic in their gift shopping, shopping well earlier in the season and being flexible about when they shop to ensure they get the best deals. The global supply chain issues they could have been another contributor to this small reduction in expenses. Out-of-stock messages have been seen to increase 124% since January 2020, making it difficult for shoppers to get the products they want, especially appliances and electronics.
Amongst the most popular technology products of Black Friday are the Nintendo Switch and the Meta (formerly Oculus) Quest 2 glasses, while video games Just Dance 2022, Spider-Man: Miles Morales, along with AirPods and the 10,2-inch iPad were hits on Saturday. Shoppers have spent more than $3.000 billion in 19 days this holiday season. Last year around this time, Adobe only accounted for five days in which spending exceeded $3.000 billion.
Source: The Verge
