Microsoft Announces Closing All of Its Physical Stores and Focusing on Digital Stores

This week we have taken the Mixer closure surprise, Microsoft's content streaming platform. This announcement has been quite radical and a month has been decreed for its total closure. It seems that it is not the only thing that Microsoft is going to close, and it is that they have announced the closure of physical stores.

The decision comes after analyzing the data that the company has obtained after the coronavirus pandemic. They have detected a large increase in the sale of online products, making a reevaluation of the need for physical stores. Microsoft seems to have seen it clearly and they have seen that having a physical store is no longer interesting and that is why they are going to close all their stores.

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Microsoft also closes its physical stores

During the coronavirus pandemic, Microsoft has had to temporarily close its stores. This compulsory and logical decision has generated an increase in the flow of customers in its digital store. After seeing the data, they have evaluated and seen that having physical stores is not necessary. So they have decided to focus their efforts on the company's digital store.

Very few will be the ones that will be saved from this closure. Those in London, New York, Sydney and Redmond will stay and be reorganized as "Microsoft Experience Centers." What is not very clear is what will happen to all current workers. There is the possibility of being relocated in other company facilities or working remotely in customer service.

According to Microsoft, they have reached more than 1.200 billion people a month through their digital stores. Of course, they will continue to invest in digital retail, but the transition is unstoppable. So the more than 100 stores opened since 2009 will close their doors permanently.

We can't help but look at Microsoft's most immediate competition: Apple. The Cupertino company has great success with its shops, even being points of passage for tourists and curious. This would reveal that Microsoft has not done something right, just like with Mixer.

Source: The Verge

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Robert Sole

Director of Contents and Writing of this same website, technician in renewable energy generation systems and low voltage electrical technician. I work in front of a PC, in my free time I am in front of a PC and when I leave the house I am glued to the screen of my smartphone. Every morning when I wake up I walk across the Stargate to make some coffee and start watching YouTube videos. I once saw a dragon ... or was it a Dragonite?

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