Google could be increasing the ads you show to Gmail users, according to dozens of online reports and certain social media posts. Ads have been an integral part of the Gmail interface for years, to generate revenue and keep it free. Until now it has been easy to distinguish advertising content from legitimate messages.
But Google seems to be embedding ads in the middle of users' inboxes. That would make them more difficult to recognize, as well as try to trick users into clicking on ads.
Google would aim to put more ads in GMail
In addition to ads specifically designed to look like regular emails, many screenshots have discovered much larger interactive ads, full of images and other content. So far there has been a clear lack of announcements.
The Gmail Twitter account went so far as to tell one user that ads in the middle of the inbox "they don't sound good«That could very well be a message from a community manager who would not be aware of this situation, something very common for those who manage brand accounts.
It seems that the changes are gradually being applied to some users. Many have not seen proof of the new style of ads. Those affected report changes to all Gmail interfaces, including mobile app and web access.
Gmail users who choose to use a different client will not be affected at all by Gmail ads. This is something more intended for those who use the default applications and the power of the user's laziness to change themselves. Huawei users using the Huawei Mail app, for example, would not be affected either. Google did not immediately respond to TechRadar Pro's request to verify the changes to its ad design.
At the beginning of this year, Aalphabet introduced other changes to how ads work, but this time affecting transparency. They claimed that 30 million users interact with their ad transparency menu every day. Google launched a new Ads Transparency Center that allows users to check things like which ads have previously been served by a business, the regions that received those ads, and other history, including previous runs of that same ad.
Source: TechRadar
