Television, radio and newspapers in this country are governed by a series of state and regional regulations, mainly so that their content does not include inappropriate content at certain times, among other limitations. This is mostly due to its reach of hundreds of thousands of people and more, and the Government of Spain hopes to include streamers, influencers and more in this regulation Internet influencers operating in Spain.
Mainly, they expect them to be held accountable due to their high reach and as influencers for thousands of people, especially new generations. It is not a tax against streamers, but that if they have the same reach as traditional media, that have similar obligations and content codes.
Streamers and influencers in Spain must control their advertising, among other regulations
With the new General Law of Audiovisual Communication and the legislative changes it introduces, there will be changes in how YouTubers and Internet streamers are regulated in Spain. In this new legislation, the definition of the concept "audiovisual service provider" as "person who has effective control over the selection of content«The new regulation will classify them by broadcasting system, whether their content is open, and territorial scope, among others.
The National Stock Market Commission will create the category of streamers in which all relevant content creators will be integrated, to register their activity with the authority and that it is recorded. Its official name is the State Registry of Audiovisual Communication Service Providers, but it will be known colloquially as "streamer registration«.
The creation of this registry has to do mainly with the advertising of influencers, since if they operate with advertising and reach large numbers of people, They should have a regulation similar to that of the traditional media that also reach the same number of people. In this way, these content creators will be required that comply with the same advertising standards as the rest of the platforms. Some limitations that already exist and that would be applied will be not allowing the promotion of a bookmaker for an underage audience, or the consumption of unhealthy foods.
A clear example is the streamer Ibai Llanos, who is capable of generating massive events worldwide such as The Evening of the Year at the Estadio Metropolitano del Atlético de Madrid this July. Hundreds of thousands of people go to see those fights. And quite possibly that event has unhealthy food sponsors, who until now have had it easy due to the limitations they had in traditional media.
