Four fundamental aspects of social media for our business to be very successful and generate a large number of buyers with an economic investment of time and minimum money and that will also allow us to retain them.

Times have changed and it is no longer valid to have a physical store and physical clients, it is essential for any company that wants to be successful, to offer products also online, with a clear and concise digital marketing strategy. Clients on the internet will choose you for your web design, your products or the good reviews you have, but before all this you have to make yourself known and be active on social networks. The idea is to explain the main keys when developing a quality marketing strategy, which allows you to get customers, within all the social media that we can find on the internet.

EMAIL MARKETING

A great action is the e mail marketing, an effective and direct communication strategy that allows us to contact potential clients with direct and concrete communication. This is an excellent option since we send an email that interests the client and that usually has a significant return on investment. The segmentation of this strategy is very important, since it is not useful at all to send mass emails without meaning, on the contrary, we can be classified as spam and create the opposite effect.

This Email Marketing strategy is very good, since we have the user's interest in receiving this type of email. The strategy is also one of the best we can choose, since it requires a minimum investment and the return on investment is very high. Of course, we must bear in mind that the email must be attractive to the user and not create a flat email without the least attraction.

SOCIAL MEDIA

Sell ​​a product or a service, you have to be in the three main social media. Facebook is essential to start with, as it is the most used social network today and you can also count on the support of friends and family who you can ask to follow our store page and share the content we create. Twitter is another fundamental social network, since it not only allows us to connect with users, but also to have feedback. Twitter is more powerful than Facebook, since with the correct hashtags, we can reach a large audience. If they ask us or tell us something, it is very important to answer and also thank the new followers (especially when we start and get followers with a dropper).

Instagram is a very important social network, especially if we sell products. We must bear in mind that in this social network there are three pillars: the image of being attractive, the hashtag must be correct, without being excessive and a clear and concise description of the photo and not uploading a thousand photos every day, you have to space the content . Pinterest is another interesting social network, only for photos, that allows us to show our products to the public. Here it is easier, since we can upload as many photos as we want, create a board for each product or for a set of products.

BLOG

Having a well-designed, effective, comfortable and easy-to-use store is very important, but users must know how to get to our store or they must be able to arrive from as many points as possible. An excellent solution is to have a blog, which we can use to promote our latest products in stock, talk about an outstanding product that we have, news in the sector or simply tell readers about the next news in the store or the products with discount. If we take care of SEO and index well, we can attract many customers through this entry and then go to our store. This is one of the pillars of current social media and that generates the most value.

When we already have clients, we want them to be active and for them to occasionally enter our website and buy our services again. We must send at least one email per week and a maximum of two of these newsletters per week. We can choose to comment on our offers, what products we add to our portfolio, interesting news from our sector, among others.

The design should be simple, elegant and attractive. Avoiding garish colors is important and you must have a fixed structure for all shipments. As they are already customers interested in our products, the return of users is usually very high and if we offer interesting offers or discounts, the entry rate of users is very high, something that is important. We must also bear in mind that a newsletter has a very high investment return rate, calculating that for every € 1 investment in a newsletter it has a return rate between € 60-100.