The new Apple iPhone is not sold and the company reduces the demand for processors for these terminals
The acquisition by Apple of processors for the new iPhones is reduced again due to the poor sales due to the high prices.
At the same time that the price of the Apple iPhone has been rising with each new model, the popularity of these terminals has been falling proportionally and it is that features present in most smartphones on the market, the lack of innovation and the surreal prices are weighing down to the company. The iPhone X has already sold badly enough and now the problem comes to the iPhone XS, XS Max and XR, which are not selling.
Reduced production of Apple iPhone XS, XS Max and XR due to poor sales.
The poor sales of the terminals not only affect the company, they also affect those who produce components for these terminals, as is the case of TSMC, which has seen reduced demand for Apple's A12 Bionic processors, causing a serious problem. A lower demand than expected is a problem for Apple, who cannot say that it was not warned about what happened with the iPhone X and that it represents a drop in profits.
The reason why few of these new terminals are being sold is not a mystery and it is that the completely excessive prices are causing people to opt for other cheaper solutions, without taking into account the contraction of the smartphone market that is at least frozen.
Many users have realized that they can find equal or superior technologies and features in Android-based terminals, at a much lower cost than Apple terminals.
There is no data on how many terminals are sold and the company has already announced some time ago that they would not give any type of figure, which clearly indicates that sales are really bad due to the complete lack of innovation and high prices for hardware that barely if it is worth a quarter of the terminal's retail price.
Source: PA
