ASUS study indicates that the mobile is the most desired gift by the Spanish, but the one that is received the least
According to the ASUS Study on Mobile Phone Use, 3 out of 4 people want a mobile phone as a gift more than any other gift but only a third have received it at some point in their life.
The mobile phone is the most desired gift by Spaniards ahead of others as common as travel, clothing or jewelry. Despite the fact that it is their first choice for 3 out of 4 consumers, it is one of the least received gifts, according to the ASUS Study on the use of mobile telephony. Only a third admit to having received a mobile phone as a gift on some occasion. This data has not stopped almost 80% of those surveyed who state that they have given a smartphone, especially if it is a couple or a relative.
Social networks monopolize our attention on the mobile phone
To explain why the mobile phone is the most anticipated at the party, we must take into account the way we use it. As its functionalities have increased, the consumer has tended to spend more hours using their device, currently 3 out of 5 people claim to use their terminal 3 or more hours a day compared to just over 10% who barely use it one hour a day according to it the ASUS Study on Mobile Phone Use. It seems that social networks have had a lot to do with this since they are present in the terminals of almost 70% of the participants who claim to make greater use, a figure that is reversed when we talk about those who use it for less than an hour, where social networks only represent 37%.
It should be noted that two thirds of the women surveyed state that they use their mobile phone for up to 3 or more hours, almost 10% more than in the case of men. Precisely more than 70% of female participants use social networks compared to just over 55% of men. They are more daring when it comes to experiencing all the functionalities that their device offers them, if in a global perspective calls are still the main function for which we would use our mobile phone, in the case of women internet searches are located in first place. However, the more basic the functions, the greater the adoption by the male audience.
In any case, and far from the belief that it is the youngest who make use of new technologies, more than half of the users who make the most use of mobile phones are over 30 years old.
The beauty is inside, more and more
It is a good date to give a Smartphone for Mother's Day as more than half of those surveyed in the ASUS Study on Mobile Phone Use plan to replace their current Smartphone in the current year. It must be taken into account that the new features and the rapid advance of technology also influence so that 1 in 4 changes their phone in less than two years.
Although the aesthetic level is the first thing we perceive when we look for a new mobile phone, this characteristic is not decisive for half of the women when it comes to purchasing it, although in the case of men, 3 out of 4 consider it important. It is more relevant that our mobile phone withstands an intensive day of use, that is why the battery is for more than 85% of those surveyed the most important characteristic when choosing a device. In addition, autonomy alone is not enough, but it must provide us with enough power required to carry out all tasks without any incident, which is why for just over 80% the processor has become the second most important specification. Do not forget the photographic plan since the camera is an important feature for 3 out of 4 participants in the ASUS study when choosing a mobile terminal.
The ASUS Study on Mobile Telephony shows results in which the mobile phone advances in our daily lives as an essential element thanks to its functionalities. It has become the perfect gift to hit a special person like on Mother's Day that with the wide range of smartphones on the market, such as the ASUS ZenFone range, we will find that device functional and that does not neglect the design.
