We are still with the uncertainty of what can happen with the fact that the images generated by Artificial Intelligence have become so popular. On the table is the fact that companies seek to substitute artists, models, photographers and more for their internal imagery or development before putting out a final product. Recently it has been seen that an image made with AI has been used as part of the advertising campaign of an internet marketer in Spain.
This fact has been brought to light by the artist Rodrigo Zayas, who has worked on numerous comic publications. Yesterday posted a tweet in which he denounces how the Galician telecommunications company R has used images made by Artificial Intelligence for your most recent advertising campaign.
AI for advertising images, already in Spain
Under the motto «Wifi! The celebration of the wifi connection 6 á horta with fiber max R'('Wifi! The celebration of the arrival of 6 Wifi to the garden with fiber max R» in Galician), the operator R decided to create images using Artificial Intelligence for its campaign. They opted to use a woman wearing clothing associated with the rural aristocracy of the 6th century, with a smartphone to capture the arrival of WiFi XNUMX technology in the largely rural environment of Galicia, where R operates exclusively.
This would have been possible to do with a model, a photographer, a small photography crew, and a professional image editor. But they decided that the final promotional image would be created by artificial intelligence. And that is seen in the details, which coincidentally are the ones that all AIs tend to give the most problems, but not humans.
At first glance you can see that the hands have long fingers, that the phone has a deformed camera ring, that the eyes do not look directly at the phone, a strange neck musculature, and the background has inconsistencies. It is true that a human could have made these mistakes, but not a professional human. It is seen that they have tried to alleviate some defects by hiring an image editor, such as correcting the fingers of the hand and the mobile, but there is a limit.
We are not totally against the use of these images in a creative process, since using them to show quick concepts and speed up the creative process is a utility that we see. But here they have chosen to use an image full of errors instead of the process of hiring an artist for the final image and that you will see thousands of people in Galicia.
