We know Niantic for being the developers of Pokémon Go, the Pokémon we go out with and many people What is augmented reality, and more years later with Pikmin bloom. It should be said that Niantic is a company focused on Augmented Reality experiences, and as an official partner of the Cannes Lions International Festival of Creativity, has announced its new ad format: Rewarded AR.
As augmented reality becomes more standardized, brands and consumers are increasingly interested in immersive experiences, as well as curious about advertising in new media such as augmented reality. It is expected that by 2024 there will be more than 1.700 billion people using this type of technology.
Niantic wants to innovate by presenting advertising using the platform Augmented Reality
In this sense, Niantic presents Rewarded AR, a system that, through the mobile camera, allows users to enjoy the contents in Augmented Reality developed by brands in the real world. These ads are based on 8th Wall, an Augmented Reality development platform, which they trust to create marketing campaigns.
This system has already been implemented in games like Pokémon GO. This gives Trainers the ability to participate in interactive experiences, unlock in-game rewards, explore the real world, and earn in-game upgrades all at the same time. Rewarded AR allows you to include places located in the real world that are of interest to brands, which translates into greater performance in the sales funnel of companies. Ads through the platform and immersive experiences could be used to increase awareness around brands, help make a better purchase decision through images in augmented reality, encourage interaction with customers or boost the influx of people in shops at street level.
Niantic has carried out partnerships with agencies so that brands can use this support as soon as possible. The campaigns carried out so far have given good results, with an average participation rate of 78% and a 94% completion rate. One of the participating brands increased conversions 16-fold in a two-week period.
