Overwatch has made more than enough money from loot boxes to develop some of the most expensive games in history. Its legality is still in question.
Thanks to Overwatch, the concept of loot boxes became popular in games. You are regularly given a virtual box with various virtual goods of different rarities to customize your heroes, and if you don't have what you want you can buy more with real money. And that's a money mine if the game is popular.
A billion dollars selling boxes at random
Despite the fact that Overwatch practically gives away these loot boxes as there are three each week, one for leveling up, giving one for each event and more; sales of these virtual goods are a huge source of revenue for Blizzard. $ 1 billion so far according to a recent report.
It's a better way to calculate Overwatch profitability than player numbers. The most recent data is that more than a year ago they managed to reach XNUMX million players, but it is not a manageable or useful figure because someone can create several accounts, the game has been lowered several times and there are many free weekends . Nor does it say how many monthly players they have, a figure that has never been said.
Although the inclusion of these loot boxes in Overwatch has caused many problems for many games. Star Wars Battlefront II is the best example of when this practice is abused by conditioning the player's progress at random, and these boxes are often described as casinos by using predatory techniques against people prone to gambling by using colors, sounds and lights to give a show, false sensations of victory... But they get away because the prizes have no monetary or real value according to a latest report, at least in the United Kingdom; but in Belgium they have had to withdraw them. Activision Blizzard and other companies will continue to line their pockets thanks to chance and possible addiction problems of various users. And that's if we don't count other ways to earn money such as direct sale of balance to buy eSports league skins or merchandising sales
Source: PC Games N
