AMD gains market share in notebook graphics at the expense of Intel and NVIDIA fishing in troubled river
It increases the market share of graphics in laptops for AMD, but not at the expense of NVIDIA, it is at the expense of Intel, a really curious fact.
The Radeon division of AMD, until the RX 5000 Series comes out, is not in the best moment of its history. GCN has been a real drag on the company, with graphics with poor performance and excessive consumption. Navi will change this landscape with the RDNA architecture, which promises to be better in performance and efficiency. But while this is happening, AMD would be getting a slight recovery in the graphics card market. But it is not that it is cutting market share from NVIDIA, it is stealing market share from Intel.
AMD markets the graphics card market by stealing market share from Intel
The less this aspect is curious. Gen9 iGPUs, without hot packs, suck and go for very little. Intel's Gen11 provide more performance, but they are not a panacea either. AMD with its APUs is doing very well and that is worth it to cut market share from Intel. NVIDIA continues its roll in the market and continues with great force, right now, impossible to counter by AMD.
This improvement in market share would be given by processors for laptops. Faced with a shortage of Intel processors and its Gen9 iGPUs, which are a chestnut, some manufacturers are opting for Ryzen + Vega. The company's APUs are inexpensive and offer good performance and this prompts laptop manufacturers to develop inexpensive gaming solutions based on them.
AMD has improved its market share of notebooks has improved by 2.3%, in terms of graphics. Intel falls 3.4% and as always, NVIDIA fishing in troubled waters, which takes the remaining 1.1% of Intel's fall.
Perhaps the arrival of Intel's Gen11 can turn the tables a bit. The first data suggests that the new Ice Lake-U @ 10nm are an excellent solution in terms of graphics performance. NVIDIA could update Turing, according to recent rumors, although nothing has been confirmed by the company. The good will come this second half of the year, where there will be ostias like bread between the big three.
Source: PGN




