Bluehole, the studio that created the game PlayerUnknown's Battlegrounds is divided, giving way to the dependent studio PUBG Corporation, which will be in charge of contacting users and developing exclusively for this game.

The fashionable game that wants to set almost impossible to beat records, PlayerUnknown's Battlegrounds, according to the developers have sold thirteen million copies, has passed 1.5 million simultaneous players on Steam and to top it off, the Bluehole studio, developer of the game has a value of $ 4.600 billion. Well, Chang-han Kim, CEO of Bluehole, is now also CEO of PUBG Corporation, a subsidiary of Bluehole, whose sole and main mission will be to develop exclusively for PlayerUnknown's Battlegrounds.

The strategy may seem a bit strange, but it makes a lot of sense, since this 'independent' study allows its developers to work solely and exclusively on improving the game, thus being more efficient in solving problems and eliminating factors that could hinder development within Bluehole. Chang-han Kim commented: 'Given the global success of PlayerUnknown's Battlegrounds, we want to ensure that we have the operational efficiencies required to support the game globally. This new structure allows us to be agile as we look towards expanding strategic business opportunities including the potential of gaming in the sports sector and the growth of PUBG as a true global IP franchise. '

PUBG Corporation could be looking to open offices in Europe and Japan, in order to give the best possible support to players, adding to the offices that have recently opened in the United States, with the purpose already stated. The PUBG Corp brand is designed to offer more direct contact with players and improve the development of this title. Without a doubt, an interesting and innovative strategy, from a study, which is not being overtaken by the success of its title in Early Access.