Smartphone sales have stagnated, to say the least, because innovation in this segment and prices limit its evolution. Despite this, when a new terminal is launched, many sales are usually generated, which then fall, as is logical. This has happened to Apple in China, which posted strong initial sales of new iPhones and is now seeing a significant drop in sales.
Apple has serious problems in terms of innovation in its terminals, since it is behind the competition. Although the new iPhones are apparently a breakthrough for the company, it is still in some respects behind the competition. Nor do the high prices of the terminals, each time more absurdly expensive, help.
[amazon box="B0798H46CM"]IPhone sales decline in China
The Chinese market is very important, not only for Apple, but for everyone in general. China is currently one of the fastest growing economies and purchasing power is rising quite strongly. So the fact of registering a 34.5% drop in iPhone sales is negative for the US manufacturer. Leaving the initial sales data as a mirage.
This situation could be a bump in the road, but we're coming off a disastrous 2018 for Apple. The company suffered a severe boycott in China due to the tariffs imposed on the Asian country by the Trump administration. This led to low sales during the last holiday season, creating a serious revenue problem for the company.
The company is anticipating a reduction in the production of iPhone 11 Pro and Pro Max terminals. A reduction in the production of the normal model is also planned in 2020 according to rumors that have appeared in different media.
Apple lost Steve Jobs, who had the ability to understand user tastes before anyone else. The company without Jobs has stalled and now seems to veer toward software, entertainment and banking. They don't seem to have someone who can come up with an innovative and differential product.
Source: PA
