The streamer Ninja would receive at least 10 million a year for broadcasting on Mixer, and it would not be profitable

The Streamer Ninja would be cashing an annual eight-figure check for issuing only on Mixer ... It seems like a good decision but it is not in the long term unless he changes a lot.

A few weeks ago we talked about Mixer, Microsoft's streaming platform, having managed to have Ninja streamer as an exclusive worker for several years. It made a lot of headlines and people started looking at Mixer as a viable platform. Now it seems that as much as we talked about it at the time, it will not be a very profitable decision according to MatPat of Game Theory.

The good: Ninja has stability in his streamer work and they talk about Mixer

Matthew Pattrick has additional work apart from announcing for a channel with millions of subscribers, a firm that analyzes user data to advise them to grow. According to Matthew's contacts, Microsoft is paying an eight-figure amount (at least $ 10) to Ninja for being an exclusive streamer for Mixer.

That figure will be doing very well for Tyler Blevin because it gives him financial stability. In that video, he calculated that the variation between the value of advertising, merchandising sales and the number of subscribers implies that for any streamer, even one as big as Ninja, he does not have a guaranteed amount of money. After all, streamers are still autonomous. 

For Mixer it also went very well because for the first time several media talked about the platform en masse. And Tyler brought with him many fans who elevated the app to the top of the free apps for a time.

The bad: Mixer depends a lot on Ninja and does not bring as much money

But paying a single Fortnite streamer ten million a year to attract viewers is a very risky move. He is having to carry 32% of the views of the entire platform, and he is not profitable enough to justify the money invested.

In his first two weeks, he would have generated $300 in advertising. About $000 a week, which would be almost $150 million for the entire year at most. Microsoft would already be losing $000 by having Ninja as an exclusive Mixer streamer. But the numbers are going down and now they are estimating $1 a year. $200 in losses assuming they pay him $000 million as MatPat suggests. But his biggest problem is that his audience is within the “gamer” demographic whose advertising impressions are worth less than those of older women (generally considered “mothers” who are the ones who decide the purchases in the house, being very conservative and ignoring social reality). 

Now ... It is intuited that Microsoft would be keeping all the subscriptions and donations of chat, which they have hired for something. At best, assuming all of Ninja's previous 50 Twitch subscribers paid the six dollars a month, they would give $ 000 a month very optimistically, about $ 300 million a year. Again staying away from the at least 000 million dollars that Microsoft is paying Ninja. In their favor, they count on the fact that they would be taking the subscription month for free and forgetting to cancel the self-payment once the trial period is over. But it doesn't take into account that many Twitch subscriptions come from the free subscription they give with Amazon Prime.

Not even the best estimates say that Ninja will be profitable for Mixer in the six years that the contract would last. It should be noted that Ninja could heavily promote upcoming Microsoft titles… If Ninja was good or attractive broadcasting games other than Fortnite. It has been seen that he loses 31% of his audience when playing Apex Legends, 78% when playing League of Legends, and 90% when playing Final Fantasy XIV, Halo 5, or PUBG. For Mixer, that's losing 10%, 25% and 29% respectively of the platform's total audience.

The big problem: Hire only Ninja

With all these data, MatPat ensures that a better financial move would have been to acquire with that money several small streamers to diversify their offer, and that not all depend on the success of Fortnite. Possibly they will have a much more loyal audience and if one is not a success, they have many more creators who would have benefited the community, which is what Mixer needs. But that wouldn't have given an announcement and lots of headlines for us and other streamers to consider Mixer a serial platform rather than Microsoft's official app.

Source: ResetERA