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TakeTwo CEO: "Google promised things that Stadia couldn't deliver"

Take-Two CEO Strauss Zelnick recently stated that Google oversold the technology from its Stadia service. It didn't seem to expand the market as I had hoped, possibly not understanding what people expected from a streaming service and a new gaming platform. 

In a talk at Bernstein's Annual Strategic Decision Conference, Zelnick explained why the company had supported the launch of the streaming service. But so far he's not convinced at all with Stadia.

Many promises that were later not kept

As Zelnick explained, streaming technology is with us and the launch of Stadia has been slow. He believes there was an over-promising of what the technology could offer and thus some disappointments from consumers have resulted as a result.

But its problem is not technology, since most of the comments of the CEO of Take Two focused on the business aspect. Zelnick was critical on that point, hinting that his company has no immediate plans to release more games on Google Stadia and emphasizing that it was not as groundbreaking as it was supposed to be.

Stadia
Stadia

He emphasized that expanding distribution methods would potentially broaden their audience, which is why they initially supported Stadia with three titles and will continue to support high-quality streaming services as long as the business model makes sense for them.

They believe that over time that technology will work, but that the biggest blow was betting on the belief that streaming video games were going to be groundbreaking based on the opinion that there were many people who really had an interest in the medium and wanted to pay for him, but not by a console. If there was a certain audience for a service like Google Stadia, it was not large enough or unique compared to traditional gamers who buy powerful consoles or computers.
Source: Gamespot

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Benjamin Rosa

Madrileño whose publishing career began in 2009. I love investigating curiosities that I later bring to you, readers, in articles. I studied photography, a skill that I use to create humorous photomontages.

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