Elon Musk in a traffic jam develops The Boring Company, a company that devises how to get around a traffic jam, creates hats as merchandise and the result is amazing.

A cap. Traffic jams are tedious moments and they block us for a long time. For an ordinary human it is a boring moment thought to look at the smartphone, but for a genius, it is a business idea. This is the case with The Boring Company, an idea by Elon Musk, who currently only sells one thing, a corporate cap. Elon Musk says that when he was in a traffic jam in Los Angeles, he questioned the need to stand there wasting time and another of his innovative companies happened, developing The Boring Company, a boring and peculiar company.

The marketing team of this curious project had a boring idea, which matched very well with the project idea. They came up with something as boring and simple as creating a cap with the company name embroidered and sell it on the web, to obtain financing for the project and to give it diffusion. Something as common and boring as a cap, has been able to generate a lot of income, even Elon Musk is surprised that $ 300.000 in caps has been entered from a project, which has absolutely nothing.

Musk, in a tweet commented that: 'The initial batch of caps has exceeded $ 300.000 in sales! Thank you very much for purchasing our super boring caps. ' In addition, he adds that "all the money will be more boring." Now we need to know how many caps he has sold. Well, each cap has a price of $ 20, so the calculation is very simple and gives us that he has sold 15.000 caps in a very short time, making it clear that everything that this modern genius touches, turns into pure gold.

The Boring Company is a project that is based on the development of tunnels under the pavement through which vehicles are transported at 200Km / h, skipping traffic jams and taking us to certain points without the need to eat a traffic jam.