Tumblr was already losing views, but removing adult content has added to the loss. Not many accounts have been lost, but traffic has.
The Tumblr blog network wanted to completely turn the content they host to try to improve their community. As of the 17th, they banned all sexual and erotic content, including images of female breasts, unless it is to illustrate news. This decision has meant that in three months they have lost almost a third of their usual traffic.
Sex on Tumblr was a big part of their traffic, and they have hurt the visibility of LGBT artists and people
The ban on sex proposed by Tumblr was accompanied by an artificial intelligence to self-moderate all content to comply with the rules. The result was that he miscategorized numerous images without sexual content. Since Tumblr does not show such content, it caused many cartoonists to have problems exhibiting their work in such a large community ideal for artists.
But they have also suffered the erotic artists of the LGBT community who took advantage of the platform to expose their art and spread the message of support to the collective outside of the usual fetishization of more mainstream pornography, so to speak. Tumblr was ideal for gays and transsexuals, as well as non-Caucasian people who could feel represented and safe. Eliminating this content made the portal no longer seem like a welcoming site by not expressing their sexuality and identity freely.
All this has caused Tumblr to have registered a drop in its traffic of around 30% compared to the previous quarter. Although the blog network was already having regular traffic drops, and this change has not helped much. Sure, now you can search for content without fear of unwanted sexual images, which many parents and other users will appreciate, but Tumblr has dismissed the importance of sexuality in its community.
Source: Pink News
