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Trolls 2 triumphs in its digital home premiere, and this annoys theaters

Due to the coronavirus and the closure of cinemas, the movie Trolls 2 has been released directly in digital format. This has led to Universal taking on the AMC theater chain.

Normally, the cycle of a film begins with the premiere in cinemas to sell tickets and raise money at the tavern, and a few months later it is released on video platforms. From VHS we have gone to DVDs, then to Blu-Ray and now the digital premieres. And Trolls 2 is one of the most recent films to break that trend, and it has angered the AMC theater chain, the largest in the United States.

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Universal vs. AMC theaters for digital home premiere

That the great films of the moment are released directly in digital format at home is something that seems to be standardized at some point. But they have the problem that cinemas are a huge pressure group. Chains such as AMC oppose what Universal has done with Trolls 2, which has had to release the children's film in digital format since cinemas around the world are closed as a preventive measure against it. coronavirus.

How was the experiment of bringing one of the most anticipated family movies directly to your home? Well, very good because Trolls 2 has entered about 100 million dollars only in the United States, and without having to distribute that money with the movie theaters. While the first Trolls movie grossed $ 130 million in that same three-week period, at least half of that money goes to theaters.

trolls 2 cinemas amc digital movie

The CEO of Universal commented that the success of this strategy for the premiere of Trolls 2 makes him think that they could take this as a standard and do hard releases in theaters and digital when theaters reopen. But the chain of cinemas AMC, the largest in the United States has directly threatened not to put Universal movies in any of its theaters if they really follow this idea. That would mean that in America, many cinemas would not have F9, the next Minion, the sequel to Sing !, or Jurassic World: Dominion.

The Universal CEO's response to this threat was to declare that the Trolls 2 case is an exceptional case, because they wanted to bring the film to families who are in confinement or quarantine. They still want to work with theaters like AMC, and that they would only do dual premieres if they see fit. They will continue to wait about 90 days for the films to be removed from theaters in order to release them in digital format.

Source: Variety

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Benjamin Rosa

Madrileño whose publishing career began in 2009. I love investigating curiosities that I later bring to you, readers, in articles. I studied photography, a skill that I use to create humorous photomontages.

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