Valve cracks down on fake discounts on Steam

We know Steam for the offers that almost all the games on the platform usually have, something that many developers have seen that it brings them benefits. A good discount can encourage many players to buy a game even out of curiosity if it has a good price, with which Valve wants to prevent abuse of the discount system on Steam.
It was not uncommon for prices to rise before a discount season and to be discounted to give a sense of increased supply. It also became common for games to be constantly discounted. Now with the limitations that will put ValveThese abuses should be prevented.
Valve wants real discounts on Steam
As of March 28, the following will be implemented Rules to downgrade a game on Steam, either independently or with the usual seasonal steam sale:
- An introductory discount is allowed, but once it ends, you will not be able to take any other discounts for 28 days.
- A discount cannot be applied to your product for 28 days following a price increase in any currency.
- Discounts cannot be taken within 28 days of your previous discount, with the exception of general Steam sales times.
- Discounts for seasonal sale events cannot be executed within 28 days of a title's release, or within 28 days of its launch discount ending, or within 28 days of a title increase. price in any currency.
- The price cannot be changed while a promotion is active or scheduled.
- A discount must be between 90% and 10% of the original price of the game.
- Personalized discounts cannot last more than two weeks, nor last less than 1 day.
Given these rules, it is expected, among other things, that a game on Steam is not in a constant state of discount to take advantage of the promotional pull. Your discount must be notable for the price difference to be palpable, and cannot be lowered in an extreme way to get sales and thus appear in the list of the cheapest or the most purchased.
Source: Kitguru

