LEGO Mario is updated and now he is looking for his brother LEGO Luigi

A few days ago, the LEGO Mario doll was updated, a version of LEGO with electronic interactivity that offers special games. And since that update the Lego of Mario He is now looking for his brother Luigi, who is yet to be announced or confirmed in LEGO form.

That they have updated the LEGO Mario to possibly promote the future arrival of LEGO Luigi opens a curious debate about whether it is ethical for these types of products to covertly advertise expansions. Above all, these products being clearly aimed at children.

Mario's LEGO is now looking for his brother in LEGO form

Following a firmware update this week, LEGO Mario has started calling his brother Luigi. From time to time he says his name as if looking for him. At first glance it looks like a small Easter Egg, but seeing as it is an update, everything indicates that it is an advertising move.

As reported by Eurogamer, images of this clever, if slightly disturbing, marketing appeared on Twitter showing LEGO Mario waking up from a nap and calling out to his brother Luigi. It has been confirmed to happen if you update LEGO Mario's firmware, let him sleep for a minute, and then wake him up. As LEGO commented on this detail, they said that "LEGO Mario has started calling him, we are looking into it and hope to be clear on why this is soon. Pay attention!« Clearly, this phrase could be a publicity stunt.

Everything seems to indicate that LEGO Luigi will soon join the series and they may have special games that can only be played with the figures of the two plumbers. Now comes the debate about whether it is ethical to put this disguised advertising on children's products without informing that it is advertising, because children are being encouraged to buy a new toy through a toy they already have.