Pokémon Go achieves its highest revenue record in 2020, despite the pandemic and confinements

Pokémon Go has had its best year in 2020, and it still has two more months of revenue left. Not even the coronavirus has prevented him from improving his annual income record.

It doesn't hog the news like when it came out in July 2016, but Pokémon Go keeps generating more and more revenue. 2020 has been the best year for mobile gaming, having generated more than $ 1 billion in revenue so far this year. There are many factors that have influenced this figure.

Has Pokémon Go grown despite, or thanks to the pandemic?

Analyst Daniel Ahmad explained on his Twitter account how, despite the pandemic, social distancing, reluctance to meet with people, and lockdowns, a game that requires leaving home and meeting with others has had its best year ever. One of the key factors is the boost in its monetization.

Tickets to access events in Pokémon Go and get special rewards has helped a lot to give people more purchase options in the game. And those event tickets go out once a month, creating a recurring monetization cycle. Another addition was the modifications to be able to play without leaving home, such as increasing the distance to access Poképaradas. Thus, the players did not forget to play or had reasons to return after leaving it. And at the beginning of the year, there were a lot of going out and hatching events, which spurred incubator sales.

Another point that drove the monetization of Pokémon Go in 2020 would have been the remote raid passes with which to access any raid without leaving home. All this tells us that Pokémon Go is far from being dead or abandoned as some predict. It is still a game with a very active community