After the success of the Madrid one, Aliexpress repeats the move. This time, in Barcelona and it opens this week.
AliExpress, a global online shopping platform, part of the Alibaba group, announces the opening of its first physical store in Barcelona (second in Spain) this Friday, November 29, at the Finestrelles Shopping Center in Esplugues de Llobregat (Barcelona). This opening will provide the opportunity for consumers to enjoy a diverse and renewed shopping experience, further complementing online access to the wide variety of brands and products already available in this marketplace.
After arriving in Madrid, Aliexpress opens in Barcelona
As in Madrid, with this initiative, AliExpress aims to create a more holistic shopping experience for the customer. Consumers will be able to access a wide range of technology and electronics products, small appliances, household items, personal care, toys or wearables throughout the store. On the occasion of Black Friday, they want to create a Retail Black Friday so that consumers can try the online-offline shopping experience and celebrate this famous day through all possible channels.
With the opening of the offline store, the customer is given the opportunity to live a unique shopping experience in which they can try the products first-hand and interact with them before making the purchase decision. Users will also be able to purchase products through their website account and enjoy the same benefits and promotions as when they buy on the platform.
William Wang, CEO of AliExpress Spain, states that “What is sought with the opening of the new store in Barcelona is to improve the customer's shopping experience, a place where you can interact with the products of different brands before choosing to buy and enjoy everything that the store has to offer. Ours is one of the most popular e-commerce platforms in Spain and for this reason we want to explore new ways of promoting the integration of physical and digital spaces, seeking to offer our consumers more options, fun and comfort while shopping.".
The AliExpress store at the Finestrelles Shopping Center in Barcelona will offer a selection of products from more than 60 international brands, among which are, Huawei, Samsung, Xiaomi, Cecotec, Foreo, Ecovacs, Ikohs, Roborock and Ilife, among others. In addition, taking advantage of this moment, AliExpress incorporates 16 new brands in its portfolio that will be found in this store.
Official store opening
The opening of the store will take place on November 29 at 12 noon, coinciding with Black Friday - which is why the store will be open until midnight - and will be attended by the famous FC Barcelona footballer Luis Suárez . In addition, the first 24 people who visit the store will receive a gift from 1.000 brands such as NIU (Electric Motorcycle Pro), HUAWEI (Mate 22 pro), BREVILLE (Barista Max Coffee Maker), CECOTEC (Conga Robot Vacuum Cleaner), BRAUN (Braun IPL Epilator) BD30), etc. In order to get one of these gifts, it will be necessary to collect a number the same day of the opening at 3006:8 a.m. The queue will be at C / Sant Mateu, 00 de Esplugues de Llobregat, at the main door of the shopping center.
