Video Games

Former EA worker explains why Nintendo won't cut prices on its games

If you have a Nintendo console, you may have noticed that the prices of Nintendo games never drop in price. Why? A former Electronic Arts worker has responded.

These brief statements come from the owner of a store called Syncoplay Retro Gaming, in response to a question posed by the YouTube channel Stop Skeletons from Fighting. Syncoplay worked at Electronic Arts and, during that time, while discussing it with colleagues and managers, received the answer to the question about Nintendo game prices.

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Nintendo does not lower its prices because it focuses on creating perennial games

According to Syconplay, the reason that a game like The Legend of Zelda: Breath of the Wild or Super Mario Odyssey will almost never go down in price except on special occasions is because Nintendo focuses on releasing perennial games. That is, they live from the beginning to the end of the console life cycle.

Nintendo gets its games to have decent sales in physical stores and therefore it compensates stores to keep those games at those prices. In the case of annual games like Call of Duty, FIFA or Madden, stores know that after a year the game becomes obsolete and they have their best sales in the first weeks.

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But even non-annualized franchise games suffer loss of value and interest after the first sixty days, so stores want to ditch the copies. At that time they put other games that will sell well for another 60 days.

In the case of Nintendo, they can afford to sell their games at novelty prices even after years of being released because their own games help drive console sales and vice versa. But that does not apply in the case of Ubisoft and Electronic Arts as they do not have their own consoles, so they need to release games on a regular basis. This is why from time to time they re-release titles from a year ago with all the DLC or a low season with the Game of the Year or Definitive editions.

Source: Synconplay Retro Gaming Twitter

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Benjamin Rosa

Madrileño whose publishing career began in 2009. I love investigating curiosities that I later bring to you, readers, in articles. I studied photography, a skill that I use to create humorous photomontages.

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